Retail display, or visual merchandising, is a major part of owning a brick-and-mortar establishment. A bland storefront won’t attract attention, but an overblown design will turn off shoppers. What is a business to do? Well, first, look at the data:
- The average customer spends 15 seconds at the typical shelf.
- Customers only notice 40% of the items on display.
- Shoppers look from left to right.
- People prefer environments without angles and sharp edges.
Now consider your objectives of retail displays and explore the different retail display ideas. Here are nine different retail display ideas you might like to try out:
1. Outside Retail Display
When shoppers are standing outside of your store, what impression do they get? Is it a warm, welcomed, and relaxing place? Or, do they get the impression that you’re out for a quick buck and that you will employ hostile and intense sales practices to get a sale?
Ultimately, you want the former because it will entice customers to walk through that door. You can even utilize your store front when you’re closed. How many times have you window-shopped in the evening or on your way to work? And, then, how many times did you follow-up walking during operating hours the next day?
Your outside retail display ideas should be your selling point at all hours of the day.
2. Front Retail Display
First impressions matter, even when a consumer has already decided to break on through to the other side. Even if it doesn’t generate a sale on their first visit, you still want them to remember you.
So, how do you accomplish this? Here are a few tricks:
- Have a unique aroma that the shopper will always think about.
- Play classical music in the background.
- Keep the place cool in the summer and warm (not hot!) in the winter.
- Greet customers, but do not impose yourself on them.
- Ensure there is plenty of space (more is not better).
3. Retail Inventory
One of the reasons why consumers prefer to do their shopping online is because there is a wide selection of goods at your fingertips. Whether it is having a full inventory of goods on display or ensuring there is plenty of little gnomes in stock, customers like it when they want something and they can get it immediately without having to wait or return to pick it up.
The point-of-sale (POS) is your chance to showcase your company’s reliability. Remember, you can take advantage of the POS to upsell, but you don’t have to. Instead, you can make the POS as fast and convenient as possible. So, if the client is using their debit or credit card, you shouldn’t make it take longer than a few moments or having the customer swipe, tap, or insert on multiple occasions.
5. Exit Retail Display
The exit is unique because what can you gain from their leaving? Plenty!
A funny sign that encourages them to come back, a complimentary item, or a little kiosk that asks the shopper how their experience was (just one question with five options will suffice).
It is these things that make a great impact. Now, down to the nitty-gritty of how to erect an incredible retail display.
6. Interactive Digital Displays
Inside or outside, interactive digital displays grab shoppers’ attention right away. While people may be wary of this type of retail technology, they are still impressed by it and will generally use it if they think it will help them in any way possible.
In addition to attention-grabbing and customer engagement, these 21st-century retail displays will educate customers, adaptable to changing scenes (instantly!), and even entertain when shoppers are perusing your products.
7. Use Your Products for Art
Retail displays can be rather monotonous. A lot of stores will just erect a couple of signs that inform shoppers of a “30 percent off sale!” or that the new season styles are in. Let’s be honest: This is boring.
So, what else can you do? Tape into the artist inside of you.
Indeed, you can use your products for art. This will not only put your products on display for the world to see, but it will also attract attention.
For instance, if you’re selling coffee and the aromas are divine, you can always install a display that showcases how amazing the smell, such as a giant nose, a speaker that says “ahhh!”, or a crafty piece that utilizes coffee beans.
8. Guide Your Customers Through the Store
A functioning and successful retail display is a guide. No, you don’t need to hire someone to follow people around. Instead, you can point directions in a direction. Ikea does this. The famous retail juggernaut has arrows on the ground that guide shoppers through different departments, to the cafeteria, and to the cashier.
Don’t think it works? How many times have you asked yourself, “Gee, should I even walk in this direction? The arrow points the other way!”
9. Keep Your Retail Display Clean
Finally, shoppers hate it when a retail display is messy, even if it is not on purpose. They like it when it is clean, organized, and to the point. If it is in disarray, then the display could backfire and make people wonder if it is closing down or if it is lacking the inventory. Whatever the case may be, you would always be better suited to keep it clean.
Your retail display is your attempt to encourage shoppers to enter your store. There isn’t a one-size-fits-all approach to these designs, and that isn’t necessarily a bad thing. Every company has a segment of the marketplace it caters to. You wouldn’t have fashions that are more suitable for teenagers than middle-aged businesswomen, for example. So, pay attention to your customers, your brand, and objectives.