However awesome a product is, if it is invisible on the shelves, no one will buy it. The correct retail shelving is as important as the product itself. Always design your retail area in such a way as to allow maximum exposure to your products.
To do this, you will need to give special attention to a number of issues. These include your display shelving setup, lighting, traffic flow patterns, product placement, and wall and floor coverings. It is not an either-or situation: everything has to be perfectly synchronized for that ultimate retail shelving display. If done correctly, the result would be more repeat customers and higher sales. So, how can you spice up your retail shelving display for maximum impact?
1. Use Your Windows
If you are fortunate enough to have a storefront with one or two windows, use them. Storefront windows are very effective, and free, advertising areas. As people pass by, the first place they check is what is displayed behind the windows. Feature your most impressive products in this area; neatly and creatively displayed for maximum impact.
2. Use Modern Shelves
Updating your display with modern shelves can greatly enhance the look and feel of your shop. It makes customers feel more at ease and welcome to browse the many prominently displayed products at your shop. People love the convenience of a one-stop shop. By using modern shelves that conveniently display a variety of products, customers are likely to patronize your shop more often. Besides, it is visually unappealing to have new products on old shelves.
3. Shelves Should Be Fully Stocked
To give the impression of fully stocked shelves, you might need to install narrow shelves, which also do not take up a lot of floor space. This gives you more room to provide extra display options for improved customer mobility.
4. Use Space-Saving Shelves
The last thing you want is to have your shelves take most of the space. Instead, use space-saving shelving materials such as slatted gondolas or slatted wall panels. You could also maximize on shelving space by using high shelves that features triple or quadruple shelving instead of using two-shelf displays. The extra space means you can display more products without having to look for extra floor space.
5. Showcase Your Most Popular Merchandise
Your most prominent display shelves should feature items that grab a customer’s attention immediately they enter your store. You can do this by stocking frequently purchased items and other seasonal items such as holiday merchandise, etc. As customers walk in, they are immediately drawn towards these spotlighted items before making their way into other parts of your store.
6. Use Modern Lighting
Instead of using the traditional fluorescent tube lighting, which is noisy and has a harsh glare, use LEDs that provide focused soft light that illuminates your merchandise and improves their visibility. Focusing light on merchandise also makes prices easy to read.
7. Make the Checkout Area Appealing
Your checkout area should be your store’s showstopper. This is a customer’s last stop before they leave your store. A well-designed checkout area should feature some of the most popular items in your store to encourage impulse purchases. Ideally, it should be located near the rear end of your store to make sure that customers walk through the retail area to access it. As they approach the checkout area, their attention is likely to be drawn towards items displayed along the way and, perhaps, pick a couple before they finally check out. Items such as magazines, candy bars, razors, toothpaste, chewing gum, toothbrushes, etc. are ideally suited for display along this ‘homerun’ walk.
Always ensure that your customers have an enjoyable experience while shopping in your store. This, however, should not be at the expense of having a functional shelving display. The placement of the shelves should, however, be done with a customer’s stress-free shopping experience in mind.