5 Brand Building Guidelines for Banner Stands

7 min read

What’s old is new again?

With the surge in the use of online marketing activities and websites, blogs and social media platforms practically taking over marketing, people seem to have forgotten that banners can also help promote your brand.

The biggest benefit of a banner is that you can display your product, your logo and your primary promotional message all in one item and with as much liberty as legally and ethically possible.  Also, once a banner has been made, you can reuse it multiple times. Thus, banner and banner stands are still effective tools for marketing if you use them the right way.

Here are five tips on how to use banner stands for your brand:

1. Colour Me Tickled Pink

Selection of the right colour is important; some colours attract people and some turn people off. In general, banners for branding purpose tend to be more effective if you use bright colors. However, don’t overdo it.

In other words, do not make a banner with too many colours as this can confuse the audience. The colour must have a point of focus and should attract your target audience. It should also be in line with your existing brand look and image.

2. Choose the Right Font & Text

A banner is usually large, and thus, the text and font should also be of sufficient size so that the text can be read. People often make the mistake of putting too much text on the banner and cluttering the message. Or, sometimes they go crazy and use multiple fonts and styles in one banner. You should also make sure that the font is simple, bold and of a decent size so that it can be read from at least six to 10 feet.

Simply put: Avoid too many exotic fonts as your brand may not be taken seriously.

Finally, a banner should not be loaded with text- you’re not writing a blog. You should only use text that is required to communicate your primary message. That’s it.

3. Graphics Create Excitement

Banners that use only text tend to look too boring.

That is why the use of graphics and the right type of image is very important when creating a banner. Images, if used the right way, can often communicate more than words. If you to get your message across to your audience, you should select an image that is bound to attract their attention. You may need help from someone skilled in Photoshop to make you a great image with the right colours.

It might require some investment, but in the end, it should be worth it.

Also, if it’s a company logo that occupies most of the banner space, make sure you do it right.

4. Do Not Forget Your Audience

When making a banner, take time out and determine who your audience is.  Your banner should be inviting and engaging. The colours, font, and text you choose will play a great role in attracting your audience.

For example, if you are selling toys, then, for the most part, your audience is kids and parents- hence the banner has to be funny, comical and curious.

On the other hand, if you are selling sports cars, your audience is usually adults, and your banner has to be designed accordingly.

5. Banner Placement Attracts Eyeballs

Once your banner is made, you need to have a place to display it. To attract an audience, it needs to be displayed in a visible location. If you are going to a trade show, the banner should be right on top of your table.

You should also make sure you place the banner in a location where there aren’t too many distractions. You don’t want your banner to be missed or overlooked. Banner placement is thus very important.

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