4 Useful Real Estate CRM Features For Beginners

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Successfully operating a modern business, no matter how big, small, or temporary, often requires tapping into various technologies. Similarly, correctly piloting career decisions, or managing high-value personal sales is also easier with the assistance of technology, more specifically, software applications.

Working with real estate is complex, and successfully managing and moving properties requires a whole host of management and social skills. When entering into managing real-estate, it’s important to look at how experienced professionals handle their business in order to guide your own important decisions early on.

Professional real estate agents almost universally use CRM software due to the incredible benefits provided. Those just starting out, however, are often unaware of CRM software’s existence, or simply don’t understand how exactly it can improve business. CRM software typically comes packed with a variety of powerful features, and below we’ll look at just a few simple but incredibly useful benefits afforded by the software.

1. Powerful Organizational Tools

Real estate work has a large social component. Successful real estate agents utilize extensive contact lists, filled with contact information for prior customers, possible future customers, other agents and various additional services. While most jobs may require little more than a number and a name, perhaps an address, successfully finding the right customer for the right property requires in depth-detail to pull off.

CRM software can assist with managing contact lists, customizing and grouping lists that meet specific criteria, and even sort through and manage additional information about individual contacts. As you come to learn more about various contacts, your CRM software can dynamically add that information in an organized and easily read format.

Successful real estate agents use CRM software to maintain complex contact lists, which can be used to better reach out to prospective buyers and clients.

2. CRM Software Helps to Maintain Contact with Previously Successful Clientele

Another key strength of CRM software is its ability to assist with maintaining contact with former clients. After completing a sale successfully, many agents lose contact with their former customers, and as a result, lose contact with clients who otherwise would be inclined to return for future arrangements if necessary.

Keeping in touch with past clients can be difficult, and requires a lot of upkeep. As properties are successfully managed and moved, the past client list only continues to grow, and as a result can quickly spiral out of control, ultimately forcing agents to avoid the process altogether. CRM software, however, can easily manage upkeep for previous client lists, and even reach out in an automated fashion with a custom message.

CRM software can reach out on the anniversary of a closing date, a birthday, or other significant events. As a result of continued periodic contact using CRM, prior clients are much more likely to return for future business, or even recommend your services to friends and family.

3. Automate Marketing Tasks and Outreach

One benefit available to software that humans simply can’t expect to compete with is automation. Real estate CRM is equipped with tools which enable them to automatically reach out to customers, respond to inquiries, and update various sales databases nearly instantly. If a possible customer sends an email seeking more information about a property late in the evening, a properly prepared CRM can automatically respond with important information, or immediately inform you of the new activity.

Another task which CRMs can automate is customer outreach, by informing clients of properties that may meet their desired specifications.  Automating simple tasks enables agents to focus on other aspects of the job, rather than spending valuable time constantly monitoring what could be handled automatically.

4. CRM Software Can Be Managed With Smart Devices

Adopting CRM software ensures that real estate professionals have constant access to their databases at all times where a personal smart device is available. Mobile phones have been an essential part of real estate operations for many years now, and CRM applications are now easily available through smartphones, doubling down on their value to agents.

One of the most noticeable differences between professional calibre real estate agents, and those just starting out is the CRM software they use. CRM software, otherwise known as Customer Relations Management Software, provides a powerful framework for managing client and customer relations, marketing, and important information in order to better manage a real-estate business.

The benefits listed above are only the tip of the iceberg. CRMs are extremely customizable, and thanks to their ability to automate various tasks, the usage possibilities are essentially endless. If you’re looking to get serious with real estate, it’s never too soon to consider adopting CRM software.


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